Privacy Policy

SMS Messaging Terms

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By opting in to receive SMS messages from Legacy Dental Pasadena, you agree to the following terms:

1. SMS Messaging Service
   By providing your mobile number, you consent to receive text messages from Legacy Dental Pasadena, including appointment reminders, updates, promotions, and other relevant communications.
2. Message Frequency
   You may receive up to 4 messages per month, depending on your preferences and activity.
3. Message and Data Rates
   Standard message and data rates may apply according to your mobile carrier’s plan.
4. Privacy
   Your information will be used in accordance with this Privacy Policy.
5. Opt-Out Instructions
   You may opt out at any time by replying STOP to a message from us. For assistance, reply HELP or contact our office directly.
6. Liability
   Legacy Dental Pasadena is not responsible for any carrier-related charges, delays, or errors in message delivery.

By opting in, you confirm that you are the authorized owner of the phone number provided and that you are at least 18 years old.

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What Is Personal Information?

“Personal information” refers to data that identifies or can reasonably be linked to an individual, such as your name, address, email, phone number, or payment details.

It does not include aggregated or anonymized data that cannot identify you personally.

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Information We Collect

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Active Collection

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We collect personal information you voluntarily provide when you:

• Request an appointment or contact our office
• Fill out forms or submit inquiries online
• Subscribe to newsletters or updates
• Participate in surveys, events, or promotions
• Provide payment or insurance details
• Communicate with us by email, text, or other means

This may include:

• Your name, address, email address, phone number, and date of birth
• Insurance information and dental/medical health history
• Payment information (credit-card or billing details)
• Demographic or contact preferences
• Any other details you choose to share when communicating with our team

Passive Collection

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When you use our Site, certain data may be collected automatically, such as:

• IP address, browser type, operating system, and device information
• Pages visited, links clicked, and time spent on the Site
• Referral URLs (how you arrived at our Site)
• Cookies or similar technologies used to improve your browsing experience

If any automatically collected information is linked to your personal data, it will be treated as personal information. Otherwise, it is analyzed only in aggregate form to improve our Site and services.

You can adjust your browser settings to manage or disable cookies, but doing so may affect how our Site functions.

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How We Use Personal Information

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We use personal information for the following purposes:

• To operate and improve our website and services
• To schedule, manage, and confirm appointments
• To process payments and verify insurance
• To respond to inquiries, feedback, or support requests
• To communicate treatment updates, reminders, and patient information
• To send relevant updates, educational materials, and marketing communications (if opted in)
• To comply with applicable laws, regulations, or legal requests
• To protect against fraudulent or unauthorized activity

We may store and process your data in the United States or in secure third-party systems used by our practice.

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How We Share Information

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Legacy Dental Pasadena does not sell or rent your personal information.
We may share limited information only as necessary with:

• Service Providers: Trusted vendors who perform functions on our behalf (such as hosting, data management, billing, and communications).
• Insurance and Healthcare Partners: To coordinate treatment, verify coverage, and process claims.
• Legal Authorities: When required by law, regulation, subpoena, or court order.
• Business Transfers: In the event of a merger, acquisition, or practice transition, information may be transferred as a business asset.

We require all third-party partners to maintain strict confidentiality and data protection standards consistent with HIPAA and California law.

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Links to Other Websites

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Our Site may include links to external websites operated by other entities. We are not responsible for the privacy practices, security policies, or content of such sites. We encourage you to review their privacy policies before providing personal information.

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How We Protect Your Information

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We use administrative, physical, and technical safeguards to help secure your personal information against unauthorized access, loss, misuse, or alteration.

These measures include:

• Encrypted data transmission
• Secure hosting and storage
• Restricted staff access based on role and necessity

While we take reasonable precautions, no online system is 100% secure. Please protect your account credentials and notify us immediately if you believe your information has been compromised.

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Your Choices

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You may opt out of receiving promotional emails by following the “unsubscribe” link in those messages.
You may also contact our office directly to update or correct your information.

Changes to This Policy

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We may update this Privacy Policy periodically to reflect changes in our practices or applicable laws. Updates will be posted with a new effective date.